SEEK’s big data smarts quadruple application rate



SEEK has launched a new recommendation product to deliver an even more personalised experience for candidates and hirers.


The SEEK Weekly Roundup email uses the power of SEEK's big data and presents candidates with highly-targeted job recommendations based on their latest job-seeking behaviour. The highly-relevant recommendations have shown an increase in the likelihood of a candidate applying for a role by up to four times.

The SEEK Weekly Roundup is another step towards enhancing the ease and speed at which candidates can find the most relevant job opportunities. The email provides individualised job recommendations based on a candidate's past utilisation of SEEK, while providing market insights including average salaries and profile insights.

Since its launch in February this year, the Weekly SEEK Roundup has been sent to over 850,000 candidates and has recommended more than 25 million relevant jobs.

For hirers, the SEEK Weekly Roundup allows you to access highly-receptive candidates. The personalised job recommendations mean that hirers will receive a higher level of targeted applications from candidates with skills that match the ones required for the role.

We are dedicated to delivering new, high-quality services that enrich the relationship between hirers and candidates; and the SEEK Weekly Roundup is part of our innovation program that continues to deliver new game-changing products to the recruitment market.

The SEEK Weekly Roundup, on average, receives an open rate in excess of 40%. Candidates can see the number of job applications coming from similar candidates, the number of job ads posted for similar roles, as well as the top three employers of the week.

The SEEK Weekly Roundup is easily read on mobile devices, with more than 50% of all visits to SEEK from candidates who are monitoring the job market on-the-move.

The matching product uses similar technology and approaches to big data pioneers such as Amazon and Netflix.

The SEEK Weekly Roundup connects hirers and candidates in a truly personalised environment. It allows us to link job-seekers with roles that they may not have found if the matching was left purely to the individual. In just a short period of time, we’ve seen a really positive response from candidates. The application volumes demonstrate how important, and effective, it is to provide receptive candidates with proactive recommendations.
  • About the author
  • Social networks
  • Other posts

About the author

Antony Ugoni

SEEK

Head of Marketplace Analytics

Antony Ugoni is one of Australia’s leaders in analytics and, in 2013, accepted an opportunity at SEEK to develop the candidate-to-advertisement matching capability. Antony began his career as a Biostatistician to the Alfred Group of Hospitals,...

Social networks

Connect with Antony Ugoni

Other posts