SEEK leads advancements in the job-seeking and hiring experience with the launch of two new technologies
Today, SEEK announced two major product developments for the employment marketplace site, spearheading the company's intense innovation roadmap for the next two years.
SEEK's significant investment into its technology capabilities over the past three years has laid the foundation to now aggressively deliver enhanced user experiences, exemplified by these latest products.
"Our driving goal is to match more people with job opportunities than any other organisation. We'll do this by offering the best personalised experience for finding job opportunities and candidates by drawing on our rich data and analytics to make the process more effective and efficient," says Michael Ilczynski, Managing Director of Product Development and Strategy at SEEK.
The product developments launched today are part of SEEK's major initiative to improve its search functionality. It will also give hirers more ways to effectively target and connect with not only active job-seekers, but also those people who are monitoring the market for opportunities. The Australian workforce is made up of 25% active job-seekers and 47% who are monitoring, which means 72% of Australians are open to new job opportunities.
Better targeting solutions for hirers
SEEK has integrated two new features into its SEEK Profile product to allow hirers to make targeted and more personal connections with candidates they want to apply for their jobs.
When a hirer posts an ad on SEEK, they have access to a rapidly-growing pool of active and monitoring job-seekers, which as of today sits at around 1.6 million. With the new 'Send Job' feature, hirers can send their job ad directly to specific candidates they want to attract, and, from December, they will also be able to send a personalised message to select candidates through the 'Message' feature.
"We have seen over 41,000 Send Jobs sent since we started trialling it in September, and it has been really well received by hirers and candidates alike. It's totally redefining the way people think about and use SEEK." says Ilczynski. "For hirers, it allows them to increase the effectiveness of their ad by making more meaningful connections with ideal candidates, ensuring more relevant candidates apply. Candidates benefit by being alerted to strong job opportunities, while still protecting their privacy."
Currently, SEEK offers 20 free Send Job actions for every job ad placed. When Message becomes available later in the year, hirers will also be given five free Message actions for every job ad placed.
Job search is the fundamental activity on the site and SEEK's ability to match job-seekers to relevant opportunities is set to get more sophisticated with the launch of a world-class search platform. The new job search enables a much easier, faster and transparent refinement of results to quickly pinpoint where the opportunities are and aren't. It also enables SEEK's search function to be increasingly responsive to the rapidly-changing jobs landscape and deliver a more intelligent online job search process.
"At SEEK, we are changing the way people search for jobs and find candidates through our unique matching experience," says Ilczynski. "Having the best search technology is imperative to help us accurately understand people's intent when they search, efficiently access and analyse our data, and then deliver the most relevant matches for a world-class experience.
"Our big focus for 2014 is to harness the data behind the technology to deliver the very best experience for hirers and candidates. We want to be a partner for every company; helping them in their talent acquisition strategy by matching them with the right candidates and helping them connect with job-seekers. We also want to assist people in their career path, allowing them to discover great job opportunities they might not have considered before. That is why we continue to invest in creating a marketplace that helps match people with the right opportunities," says Ilczynski.