SEEK Employment Trends Australia: fit goals fuel gym jobs

Latest data from SEEK shows new job advertisements are 7.8% higher than this time last year, and relatively unchanged month-on-month, down just 0.3% from September.

This dip is off the back of a solid 1.1% increase from August.

SEEK Employment Managing Director, Michael Ilczynski, says it's not uncommon to see hiring intentions slow down towards the end of the calendar year, as businesses often delay hiring of new employees until the New Year.

The overall annual rise in SEEK new job ads in some of the larger key advertising industries is a result of the continued market strength in the education and training, design and architecture, government and defence, healthcare and medical, and trades and services classifications.

Industry insight: sport and recreation

More Australians are recognising the importance of a fit and healthy lifestyle, in turn creating new jobs in the sector, with sport and recreation jobs advertised on SEEK up 11% in October 2015, compared with a year ago.

Within the industry, management jobs advertised on SEEK are up 23% year-on-year, with gym management positions making up the bulk of these. The industry’s largest job advertising category of fitness and personal training jobs are up 11%, which also shows the growth in demand for fitness services. Coaching and instruction jobs were up a healthy 8%.

According to Jetts General Manager, Elaine Jobson, investment in the fitness market is growing at a rate of about 1% per annum, with new gym openings each year.

“This growth leads to an increase in the amount of fitness jobs in demand. The position of gym manager plays a vital role in determining the success and culture of a gym, and therefore requires a qualified fitness professional with the right management skills.

“Personal training is becoming a lot more accessible to the everyday person – it is no longer something only celebrities can afford. We have found a lot of people are moving out of corporate jobs and into PT (personal training) roles to achieve more work-life balance and to do something that they love, while inspiring people to live a better life,” says Jobson.

Candidates looking to the fitness industry for a career change, and a lifestyle away from the desk, will be pleased to see growing opportunities available on SEEK, says Ilczynski.

“This is one category of advertising which is in demand throughout the nation, with year-on-year increases in all states and territories, and large double-digit gains in the Australian Capital Territory, Queensland, South Australia, and Tasmania,” he says.

Job ad trends by state, month-by-month

New South Wales and the Australian Capital Territory were the only states and territories to experience consecutive month-on-month new job ad growth. New South Wales had a rise of 1.4%, whilst the Australian Capital Territory observed a monthly increase of 0.1%. The increase, particularly in New South Wales, was sufficient enough to negate the dips seen in all other states for the month. The continuing downtrend of Australia’s weakest state, Western Australia, recorded its ninth monthly decline in job advertisements in 12 months, down 16.2% year-on-year. The market is also relatively weak in South Australia, with 1.2% fewer jobs than this time last year. “There have been more candidates applying for each available job advertised in the weaker labour markets of Western Australia in particular, but also in South Australia and the Northern Territory, which makes it a competitive market for job-seekers in those states,” says Ilczynski. “In a more competitive market, job-seekers might benefit from using apps to be notified as soon as potential jobs become available, and consider volunteering to build skills in a new industry and diversify their experience.” Job advertising in the Northern Territory is also beginning to weaken, with moderate falls in each of the past three months. Advertising in Queensland effectively reversed last month’s 2% rise, but has improved moderately in recent months to be 5% higher than a year earlier, he says.

Job ad trends by state, year-on-year

The strength in year-on-year growth rates continue to remain strongest in economies least exposed to mining – Australian Capital Territory job ads are up 26%, Tasmania is up 19.3%, New South Wales is up 15.7% and Victoria is up 9.9%. Victorian advertising is above year-ago levels in 23 of 30 industry classifications. “Victoria is experiencing a relatively moderate upswing in job advertising, with many industrial classifications experiencing double digit year-on-year gains,” says Ilczynski.

SEEK Employment Index

The SEEK Employment Index (SEI) – the ratio of new job ads to the number of applications for those jobs – dipped 0.8% nationally in October 2015, following sustained growth in recent months, apart from August.

Over the past year, the SEI has risen by around 10% nationally, signifying a moderate tightening in labour markets with less applications per job advertised, and consequently, slightly less competition for available positions for those seeking a job.
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SEEK is the destination of choice for job-seekers and hirers in Australia, acting as the conduit between hirers looking to fill vacant roles and candidates looking for work across many and varied industries. SEEK's mission is to help people...

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