Salary and compensation top the list of key drivers of attraction for candidates in the digital industry, but pay is not the only way to entice top talent in this sector.
Digital candidates are also seeking ways to successfully integrate work and life. Employers who can offer flexible arrangements, such as nine-day fortnights, a variance for working hours and opportunities to work from home, are likely to score big with jobseekers.
Career development is also a key motivator for digital candidates when it comes to choosing an employer. External training opportunities, mentoring programs and sponsored study are viewed favourably.
Company brand is also a source of appeal, with candidates in the digital industry attracted to employers with well-known products or services and a workplace culture that is innovative, creative, empowered and fun.
“While work-life balance, salary and location rank high on people’s wish lists, a company’s culture and brand is also important to future employees. Candidates are looking for a workplace they enjoy, so having an active social club, community days, gym memberships and flexible working hours can make all the difference when looking to attract candidates in a competitive digital market.”- Melissa Trousselot, Senior Consultant – Digital, Xpand
Workplace design is also a drawcard. Digital candidates are attracted to modern workplaces in a central location so it is easy to commute by public transport or bike.
Employers who can offer additional benefits, such as parental leave, gym membership and supplied or subsidised food, are also more likely to attract high-calibre candidates in this vital new economy industry.
There are significantly more senior specialists in the digital industry than in other industries. This may explain why ‘empowerment’ is much more important to digital candidates than in the total sample group.
About this research: The data points referred to on this page are drawn from the SEEK Laws of Attraction survey. For more information about the SEEK Laws of Attraction survey and the terms and conditions governing the use of this data, click here.