SEEK Employment Trends Australia: job market celebrates two years of growth
SEEK’s latest employment data shows that while mining continues to wind back, five varied sectors enjoyed double digit growth last month, accounting for a 1.9% rise on July’s listings, and two years of consecutive growth in the jobs market.
Education and training, farming, design and architecture, call centre and customer service, and marketing and communications rounded out the top five performers, demonstrating the breadth of opportunities available for job-seekers.
Managing Director of Employment at SEEK, Michael Ilczynski, says there is a range of industries providing job opportunities as resources roles decline.
“The steady increase in job ads is consistent with the recent ABS data, and while there were varying performances recorded across the states, the general direction for the nation is positive. We are seeing greater spend on advertising in Queensland, while South Australia and the Northern Territory soften, and Western Australia is in clear decline.”
Education and training continues to climb as the top industry experiencing growth in August, with farming, animals and conservation close behind (26%).
“Industries like marketing and communications are performing strongly, with jobs in internal communications leading the pack with a 41% increase this month, while brand managers were also in demand (up 34%).”
“Naturally, digital and search marketing continues to steadily grow as we spend more and more time online – with only trade marketing on the decline. Again, this would reflect the retraction in the mining states.”
David Khadi, Regional Director for Michael Page Marketing says the steady job growth has resulted in a focus on employee loyalty and retention; explaining the spike in certain marketing and communications roles.
“With an increase in jobs, comes an increase in demand and competition for the best candidates in the market. Employee engagement and empowerment has been a key focus and, because of this, many companies are bringing on internal communication specialists to really drive employee engagement initiatives. Furthermore, the ever-increasing competitive landscape for consumers is ensuring brand loyalty and retention is key, hence the increase in brand management roles.”
“There is also no doubt that digital-based roles will increase year-on-year for the foreseeable future. All companies need to have a digital presence and even with some industries lagging behind their international counterparts on this, they are making up for lost time. It’s one of the strongest areas in which we have seen growth over the past few years and will continue to be a focus for companies.”
August job ad trends by state
The emerging trend of a strengthening in advertising across Queensland continues, having risen in five of the past six months to be 6% higher than this time last year.
Non-mining economies continue to show strength in advertising, namely the Australian Capital Territory (up 32.7% year-on-year), New South Wales (up 21.4% year-on-year), Tasmania (up 17.4% year-on-year) and Victoria (up 12% year-on-year). Weakness continues in the regions with greatest exposure to mining, specifically Western Australia (down 12.4% year-on-year) and Northern Territory (down 2.8% year-on-year).
South Australia, which has less exposure to mining but is more reliant on the manufacturing sector, also experienced softening, with a 1.8% decrease year-on-year.
SEEK Employment Index
The SEEK Employment Index (SEI) – which measures the ratio of new job advertisements posted on the SEEK website to job applications for those ads – fell by 1.8% in August, largely reversing a rise of 2.1% in July. This was mainly due to a 3.8% rise in job applications, double the increase in the new job ads index.
So while the advertising job market was up by almost 2% for August, almost twice as many people were looking for their next opportunity. In August, the SEI was 10% higher than a year ago, reflecting the overall growth in the job market.
The only state report growth in August was South Australia, experiencing a slight upturn of 0.7%.
Following strong rises across the eastern states in July, Queensland, New South Wales and Victoria partially reversed their respective gains of 4.7%, 3.8% and 3.1% in August. In Queensland, the SEI fell the most, at 2.6%, followed by Victoria, down 2.4%; and New South Wales down 1.8% in the month.
Western Australia continued its ongoing decline, down 3.5%.