Heather Potter

About the author:

Heather Potter has been a communications professional for 20 years. She started her career as a newspaper journalist before moving into public relations, media and crisis management, and brand strategy. She has worked for a variety of brands, including Virgin Pulse, Specsavers, Retail Zoo (parent company of Boost Juice, Cibo Espresso and Salsas Fresh Mex), Sushi Sushi, WWF, The National Stroke Foundation and World Animal Protection. She currently runs her own consultancy, Minidog.