21
Jun
2016
article

4 steps to creating a winning SARA entry

Submissions have opened for this year’s SEEK Annual Recruitment Awards (SARA). Here are some tips from one of our judges and a 2015 SARA winner on what it takes to come out on top.

The deadline for entering the 2016 SEEK Annual Recruitment Awards is 28 July 2016 – and this year’s awards are certainly worth entering, with a raft of benefits up for grabs, as well as the prestige that comes with knowing you’re one of the recruitment industry’s stand-outs. Plus, every valid entry scores an invite to the gala awards dinner in November.

In order to give your entry a sprinkling of star quality, we’ve asked some people in the know to give their hints and tips on what makes for a winning submission.

1. Keep it real

CEO of the Information Technology, Contract and Recruitment Association (ITCRA), Julie Mills, is one of the 2016 SARA judges. She says that, when writing the entry, it’s important to be genuine. “A submission will always stand out if it addresses the criteria without embellishment and clearly speaks to me about why the entry represents the best in the category.”

2. Take your time

The task of constructing an award entry may slip down today’s to-do list, but, according to Anne Sabine from Evolve Scientific, which won Small Recruitment Agency of the Year in 2015, being thorough has its benefits.

“We found that by thinking in detail about the award-worthy things we do, we also came up with some great marketing material for our clients, and some ideas for how we can do things even better in the future,” she says.

3. Innovation: show, don’t tell

Innovation alone isn’t a good enough reason to win an award. What the judges are looking for is examples of companies embracing new ideas and how they are incorporated into the practice of recruitment. “Innovation assists the practice, but does not replace it,” says Mills. “The fundamentals can be enhanced by innovation, but if the human interaction is not at the centre of the process, then it is not ‘recruitment’. It is a job marketplace and this is a very different award sector.”

4. Show your face

“We need to see ‘the applicant’. For me that is really important, as I have been representing the sector for more than 16 years. I want to be taken to a new level of understanding of the applicant’s reason for nominating and why they should be awarded a SARA,” says Mills. “Don’t embellish. Identify the point of difference you want to highlight, give clear easy-to-understand examples, use strong case studies and, above all, be genuine.”

For more tips on how to create a winning submission, be sure to say hello to the Seeklings, SEEK’s very own little helpers for the awards submission process, by watching these videos…

What you also need to know

This year also brings with it a new award, Recruitment Consultant of the Year, which seeks to celebrate an individual who has excelled in the recruitment industry as a whole.

In addition to the prestige of being named an industry leader, this year’s award winners will also grab a host of business-boosting benefits including:

  • Being interviewed as an industry expert in content on SEEK’s Insights & Resources employer communication channel.
  • A three-month digital advertising campaign valued at $13,500.
  • The opportunity to use SEEK’s social media channels to gain candidate insight and build brand awareness.

The when and the where

Come raise a glass to recruitment excellence at the Glasshouse, Melbourne, on Thursday 10 November 2016. Stand-up comedy queen Kitty Flanagan will play host on the night and all valid entries will receive an invitation to enjoy the formal, sit-down dinner and entertainment.

So what are you waiting for? Get your entry started today.

Submissions for the 2016 SEEK Annual Recruitment Awards (SARA) close 28 July 2016. Find out more information.

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